Sant Jordi with Andam: fashion, books, and style with Mónica Pérez Sobrino
Apr 23, 2026
Sant Jordi: when fashion also tells stories
Every April 23rd, the streets fill with books and roses. But Sant Jordi is much more than a tradition: it's a way to celebrate culture, emotions, and the stories that shape us.
At Andam, we believe that fashion also tells stories. Stories that are inherited, that evolve, and that speak to who we are. That's why this year we are bringing together two universes that have more in common than they seem: fashion and literature.
And we're doing it with a woman who embodies both worlds.
Mónica Pérez Sobrino: writing, creating, feeling
The protagonist of this collaboration is Mónica Pérez Sobrino, a writer and content creator, a contemporary voice that connects with a generation seeking depth, authenticity, and emotion.
Author of the novel Juegos infames (Infamous Games), Mónica builds stories that explore memory, desire, and human relationships from an honest and sharp perspective. Her narrative leaves no one indifferent: it is intense, emotional, and profoundly human.
Her creative universe connects directly with Andam's:
women with identity, with judgment, and with their own way of expressing themselves.
Juegos infames: a story that leaves its mark
In Juegos infames, Mónica Pérez Sobrino introduces us to a complex and emotionally intense love story.
Through her protagonists, the novel raises questions that resonate beyond its pages:
What happens when we can't access our memories?
How are we defined by what we don't understand about ourselves?
It is a work that speaks of who we are, what we inherit, and what we choose to be.
A narrative that, like fashion, is built layer by layer.
Fashion and literature: two forms of expression
In this collaboration, Mónica not only shares her story but also interprets the Andam universe through her personal style.
The garments become an extension of her narrative:
- Clean silhouettes
- Neutral and natural tones
- Textures that accompany, not impose
Because style, like writing, is a form of language.
And in both cases, what matters is not just what is seen, but what is conveyed.
The style we inherit (and reinvent)
This collaboration also connects with one of Andam's key concepts:
style as emotional heritage.
As stated in the campaign, fashion is not just aesthetics, but a form of connection between generations.
We learn to dress by observing, reinterpreting, and making our own what we have experienced.
Just as with stories.
Because there are stories that mark us, that cut through us, and that, in some way, stay with us.
Sant Jordi: gifting stories, gifting style
Sant Jordi is the perfect time to celebrate what inspires us.
A book can be a refuge.
A garment, a form of expression.
And together, they create something even more powerful:
a way to tell who you are without needing to explain it.
That's why this year at Andam we celebrate Sant Jordi like this:
with stories to read and stories to wear.
Discover the collaboration
During this collaboration, Mónica shares different Andam looks integrated into her daily life, in a natural, close, and real format.
Without artifice.
Without excessive production.
Just authenticity.
Because both fashion and literature work best when they are honest.
A different Sant Jordi
This Sant Jordi, we invite you to do something different:
Gift a book that moves
Choose a garment that represents you
And, above all, connect with what inspires you
Because in the end, both fashion and stories have something in common:
they help us understand who we are.
